RE-create:
A creative Card Game For Seniors

Through questionnaire matching, career cards and role challenges, RE-create guides the elderly to explore their hidden interests and skills, and regain a sense of value and belonging through "playing" and "creating".
Starting from scanning the code, a wonderful journey of "Second Life" officially begins.

‍

Project Overview

Project Name: RE-Create: A Creative Career Exploration Card Game for Seniors
Project type: Service design / Social innovation design / Gamification experience system
Platform: Physical board game cards + digital recommendation interface (APP prototype)
Duration: 6 weeks

Role:
- Service system designer
- UX Designer
- Visual designer
- Story content builder

Tools: Figma / Illustrator / InDesign / Handmade prototyping tools
Project Positioning: This project takes "play-create-belong" as its core concept to lower the technical threshold, stimulate identity recognition, and break the social prejudice that "creativity only belongs to young people"

‍

Introduction

Background
- Creative industries play a critical role in shaping inclusive, expressive, and sustainable communities. However, many older adults are left out of this cultural and educational narrative due to stereotypes, technological gaps, and limited career access points in the creative sector (Oakley and O’Brien, 2016).

Aim
- The project aims to make creative career exploration in the elderly community more inclusive through entertaining and educational design. The project combines gamification with storytelling to help the elderly rekindle their creative dreams and discover new roles through collective participation. Emphasizing the concepts of "play, create, and belong", creative careers are no longer just the pursuit of young people, but a lifelong ability to build meaning and self-expression

‍

A wicked problem

From marginalised to activated: Every elder can redefine his or her creativity

‍

Frame the Design Challenge

How might we make creative careers more visible, accessible, and meaningful for those who’ve never considered them?

‍

User Research

WHO: Seniors and retirees
WHAT: Learn, Collaborate, Express, Recognize
Research focus:
- 1. Which groups face the greatest barriers in creative education and careers?
- 2. What are the needs and pain points of these groups?
- 3. How can these barriers be addressed through design?

‍

Personas

Meet three seniors who represent different lifestyles, attitudes, and motivations

‍

Mindmap

‍

Design Solution

Core Concept: Combining "life career exploration" with "Monopoly + Role-playing"
- 1. Design a "creative life exploration game"
- 2. Through mechanisms such as card drawing, tasks, collaboration, and display
- 3. Let the elderly easily understand creative careers, simulate creation, and experience teamwork

User Touchpoint

‍

User Journey Map:

A Creative Game Path for Cheryl

Why Cheryl?
- She represents many older people who are venturing into creative professions for the first time

‍

Story Board

‍

Service Touchpoints

‍

Service Blueprint:

A creative career card game experience for seniors

‍

Touchpoint 1:

Posters (posted in the community)

Usage Process

Inspiration

Poster presentation

Usage Scenarios

‍

Touchpoint 2:

Mobile Interface — Creative Career Recommendation

Usage Process

Low-fidelity design
- Landing Interface

- Creative Careers questionnaire

- Questionnaire result

- Task Progress Dashboard + Card Display + Card Display

Task Progress Dashboard + Card Display + Card Display

High-fidelity design

‍

Touchpoint 3:

Re-Create Card Game Design

Creative professional character design
- The board game environment can promote community cohesion, relaxed competition atmosphere and cooperative interaction